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Brands are like Bras, they need to fit perfectly

We’ve been thinking about bras a lot lately, and we blame it on our clients! Audrey’s Boutique is a woman’s clothing and accessories store with a mission. Owner Victoria Zvoncheck-…… http://therainlab.com/blog/brands-are-bras-they-need-fit-perfectly

Class Clown

Were you a class clown? You’re not alone. Actress Blake Lively was voted Class Clown in her Burbank High School class of 2005. Comedian George Carlin’s most notorious album was ca…… http://therainlab.com/blog/class-clown

Coach Rainmaker

We love the way that surgeon/journalist/efficiency expert Atul Gawande describes his experience with a professional coach. When he reached a plateau in his practice as a surgeon, …… http://therainlab.com/blog/coach-rainmaker

Connect the Dots!

Who else but marketing genius Johnny Cupcakes would connect passion and superpowers?
Who else but marketing genius Johnny Cupcakes would connect passion and superpowers? Rainmakers would, that’s who! Johnny claims that people skills are the best superpower you can…… http://therainlab.com/blog/connect-dots

Early Birds vs. Night Owls

Does the early bird really get the worm? Or is that just an old-fashioned relic from a non-electrical or puritanical age?
Does the early bird really get the worm? Or is that just an old-fashioned relic from a non-electrical or puritanical age? In measurements of both happiness and workplace esteem, we…… http://therainlab.com/blog/early-birds-vs-night-owls

Funny School Traditions

Think your school had weird traditions? Try to match the school with the tradition
Think your school had weird traditions? Try to match the school with the tradition: A. Ohio State University B. Occidental College C. University of Virginia D. Florida State U…… http://therainlab.com/blog/funny-school-traditions

Gimme Your Lunch Money

Are you picturing a colorful plastic tray and a carton of milk? Check out our school lunch readers’ poll!
SLOPPY JOES. FISH STICKS. TURKEY & GRAVY. CHILI.Are you picturing a colorful plastic tray and a carton of milk? Check out our school lunch readers’ poll! Were you mostly a hot lunc…… http://therainlab.com/blog/gimme-your-lunch-money

Got Ink?

Tattoos used to be a way that the counter culture stuck it to the man, but these days you’re as likely to see ink as you are neckties in a corporate boardroom.
Got ink? Tattoos used to be a way that the counter culture stuck it to the man, but these days you’re as likely to see ink as you are neckties in a corporate boardroom. In fact, so…… http://therainlab.com/blog/got-ink

Marketing Mistakes of the 80s

Remember New Coke? Anyone of soda-drinking age in 1985 does—along with the related marketing disaster that has become synonymous with failure. In 1985, the cola wars were raging,…… http://therainlab.com/blog/marketing-mistakes-80s

The Niche Pitch: Learning From Your Niche

Every person you encounter has something to teach you. Do you recognize those learning opportunities?
Every person you encounter has something to teach you. Do you recognize those learning opportunities? We learn something valuable from every single one of our clients. Here are a…… http://therainlab.com/blog/niche-pitch-learning-your-niche